Situation

Oikonos is a non-profit based out of California and Chile with a mission to conserve coastal ecosystems and create good stewards of the environment. The Oikonos website is an important channel for communications, organizing campaigns, and facilitating donations. Oikonos’ management team recognized the need to improve the site’s ability to support these functions in order to maximize its value. They sought expertise in evaluating its current state and determining the best path forward.

We want people visiting the site to feel that their donations will be efficiently put to use to create tangible outcomes in conservation and research.- Oikonos Team

Task

• Work with the Oinokos team to outline goals and define strategy
• Perform heuristic evaluation the current state of the Oikonos website to identify problems and opportunities
• Provide tangible recommendations on how to best align the website with desired strategic outcomes

Action

Understand

I needed to capture the team's strategy and extract a clearly articulated, shared vision. To do so, I had all project stakeholders work through a thoughtfully crafted questionnaire together so that it could be used as a platform to drive meaningful discussions.

I then facilitated a project kickoff meeting to discuss the answer provided and set expectations around timeline and deliverables.

Evaluate

To assist in the evaluation, I devised a core set of heuristics that best aligned with desired strategic outcomes.

I proceeded to apply these heuristics to my analysis across all sections of the website. I identified problem areas and provided opportunities and suggestions for improvement.

Result

• Deliverd a detailed analysis that highlighted the website’s current design impediments as well as methods of acheiving desired business outcomes
• Distilled strategic objectives into a set of core principles to serve as a guide for future design efforts
• Provided wireframes to illustrate how the team might apply these concepts moving forward